The Power of "Why"

There are many reasons businesses fail such as lack of direction, impatience, greed, taking action without thinking it through first, poor cost/poor product, insufficient working capital, bad or nonexistent budgeting, inadequate financial records, loss of momentum, failure to anticipate market trends, lack of managerial ability or experience, indecisiveness, bad human relations and diffusion of effort to mention a few. But, you there was a but coming right? But until you have a strong a "Why Statement" you are spinning your wheels to be successful in the entrepreneurial arena.

On average every one is conditioned from birth to go to school, get good grades, graduate from high school, go to college, get a degree, get a job, work for 40 years, and retire on 60% of the wages you couldn't live on when you were making 100% of your salary. Now here is the kicker; life expectancy upon retirement, depending on the industry, is on average 10 years. Now that's something to get excited about! There is a trend afoot that is showing that the average age of retirement is going up drastically. You may ask yourself why? Simply, the state of the economy is a mess. Social Security is broke and there is a general fear that the retirement promised through the Social Security Administration will not be there when you plan to retire. Company retirement plans are being reduced or eliminated and in many cases the funds are just not there. This does not paint a rosy picture for the future of the working class.

Here is the problem; people trade hours for dollars all the time. In fact 95% of the population is competing for 5% of the wealth. Whereas 5% of the population controls 95% of the wealth. There is only one way you can personally place yourself into the 5%. You MUST be a business owner! But there is another problem, statistics show 90% of all businesses fail. Now there is a sobering statement. So most, i.e. the 95%, won't even try or give it a go for a few of months and quit and return to trading hours for dollars. There are a lot of reasons why businesses fail but the main reason is that you don't have a strong enough "Why Statement".

Your "Why Statement" is the most critical part of any business start-up and its longevity. Your reason or WHY must be so strong nothing, I mean nothing can stand in your way of success. You must get way outside your comfort zone. It must be your main focus! If you don't have a strong enough "Why Statement" you will fail. You will fall back into your world of complacency, your comfort zone and your trading hours for dollars. Simply, "if you don't have a strong enough Why Statement you will keep doing what you're doing and get what you got!"

As stated at many of my seminars, "A strong Why Statement is the vehicle that will help you get the heck out of your own way!"

To find out more about the Team ProVision Professional Growth, Marketing Strategies and Business Success Training Series visit www.teamprovisionfortune.com